Acacia Senegal Gum

DESCRIPTION

Acacia Gum, also known as Arabic gum, is harvested from Acacia Senegal trees found in Africa's sub-Saharan region. Harvesting of acacia gum today provides sustainable livelihood to local people and incentivizes local people to preserve these trees and help fight deforestation in the area.

WHAT IT CONTAINS

It is a naturally occurring polysaccharide (complex molecule of sugar) with a mixture of potassium, magnesium, and calcium salts.

WHY WE CHOSE IT

Acacia gum is a multi-purpose ingredient. As a polysaccharide, it provides deep moisturization for an extended period when used topically. The minerals help keep skin cells young and healthy as they play a critical role in skin cells & tissues' normal functioning. It is also a sustainable and natural alternative to synthetic thickening polymers.

FOUND INSIDE THE FORMULA OF

Found in our creams and cleansers.

Acai Berry (Euterp Oleracea)

DESCRIPTION

Pronounced as 'ah-sigh-ee', these nutrient-dense purple-colored berries are native to South and Central America. Some research has shown that acai berry is richer than cranberries, raspberries, strawberries, or blueberries in antioxidants content. We use the oil extracted from premium quality sustainably harvested acai berries grown in Brazil.

WHAT IT CONTAINS

Acai berry oil is rich in Vitamins A & E, anthocyanin (flavonoid), Omega 9, and other essential fatty acids. It also contains phenolic acids such as vanillic acid, syringic acid, and ferulic acid, Vitamin B1, B2, B3, E, and C, and trace minerals such as Phosphorus, Calcium, and Potassium.

WHY WE CHOSE IT

We use acai berry oil because it seeps in the skin very quickly, locks in moisturizing, helps in skin regeneration (Vitamin & minerals,) and protects the skin from oxidative stress (phenolic compounds, Vitamin A & E). It is a natural emollient (fatty acids) and anti-inflammatory agent (flavonoids) as well.

FOUND INSIDE THE FORMULA OF

Radiance Face Oil

Acetyl Glucosamine

DESCRIPTION

It is a “skin-identical ingredient”; in other words, it is naturally found in our skin. It helps in the natural production of hyaluronic acid and shows anti-pigmentation properties when used in combination with niacinamide.

WHAT IT CONTAINS

It is an amide derivative of monosaccharide glucose (sugar molecule).

WHY WE CHOSE IT

We have used this in combination with niacinamide to boost the formula's pigmentation and dark spots fading prowess.

FOUND INSIDE THE FORMULA OF

Nutrient Day Cream, Hand & Neck Cream, Correcting Concentrate

Acetyl Glycyl Beta-Alanine

DESCRIPTION

This active ingredient helps control pigmentation in two ways. First, it inhibits melanin generating enzymes – Tyrosinase; as a result, less pigment is formed. Second, it also blocks melanin's transportation to the skin's upper layers, where it becomes visible.

WHAT IT CONTAINS

It is a peptide - building blocks of skin cells such as collagen & elastin that give structure & shape to the skin.

WHY WE CHOSE IT

It is a safe, potent, quickly penetrating, and unique peptide known to help fade pigmentation and dark spots through multiple pathways.

FOUND INSIDE THE FORMULA OF

Regenerating Serum, Overnight Facial peel

Acetyl Hexapeptide-8

DESCRIPTION

Acetyl Hexapeptide-8 is a multifunctional molecule that helps minimize and relax "expression wrinkles" that become a permanent feature of our face with age and helps improve the appearance of the skin. It also helps improve skin roughness, fine lines, isotropy, radiance, firmness, elasticity, skin fatigue and facial volume. It is designed and produced per principles of green chemistry.

WHAT IT CONTAINS

It is a high-quality peptide.

WHY WE CHOSE IT

It topically targets the same wrinkle-formation mechanism that Botox does in a very different way but with comparable efficacy and without the risks, the injections, and the high cost. The peptide also has a lifting and voluminous effect. A 2012 study found the peptide as safe for long-term use and effective in reducing wrinkles. Call it 'needle-free botox' if you will.

FOUND INSIDE THE FORMULA OF

Regenerating Serum

Activated Charcoal

DESCRIPTION

Humans have used activated charcoal for more than 2000 years. Historically, it was used to treat poisoning and to prevent infections on open wounds. In the skincare world, they have become popular as an adsorber of oil & dirt rinse-off products.

WHAT IT CONTAINS

Charcoal is essentially pure carbon, and it is made by burning wood with very little oxygen. The quality depends on the raw material (wood) and manufacturing process (activation) to ensure it is free of volatile compounds such as water, methane, hydrogen, and tar. Different charcoal grades are defined based on surface area per gram of charcoal, which determines its absorption capacity.

WHY WE CHOSE IT

Activated charcoal can unclog pores by adsorbing excess oil, impurities, and dead skin cells. We use bamboo-derived charcoal for its high surface area, which increases its potency as a cleanser.

FOUND INSIDE THE FORMULA OF

AHA Body Wash

Alanine

DESCRIPTION

Alanine is the third most abundant amino acid in the skin’s Natural Moisturizing Factor (NMF) and is essential for strengthening its natural hydration. What is NMF? NMFs are water-absorbing materials found in the uppermost layer of our skin. By absorbing atmospheric water, NMF components keep our skin naturally hydrated. NMF contains sugars, amino acids, PCA, urea.

WHAT IT CONTAINS

It is a non-essential amino acid (important for the body & normally produced by the body, but with age, the levels drop). It is one of the 20 building blocks of proteins found in our body.

WHY WE CHOSE IT

Aging and environmental stressors reduce the NMF levels in the skin, making it dry and scaly. One of the important amino acids, Alanine, strengthens the NMF, and increases the skin?s ability to stay moisturized even in harsh climatic conditions.

FOUND INSIDE THE FORMULA OF

Hydrating Cream, Multivitamin Cream, Regenerating Serum, Overnight Facial Peel

Aloe Vera (Aloe Barbadensis)

DESCRIPTION

You can find this little succulent in tropical climates all over the world. It’s a versatile plant. Our Aloe powder is registered with IASC – International Aloe Science Council and also has the following certifications:- ECOCERT, FDA, USDA NOP Organic, Halal, HACCP.

WHAT IT CONTAINS

A host of biologically active substances, including vitamins B1, B2, B6, C, choline, niacin amide, glycoprotein, enzymes, phenolic compounds, a variety of amino acids, phytochemicals and salicylic acids.  Also contains emodin and aloin that work as antivirals, antibacterial, and analgesics. It supplies magnesium chromium, calcium, copper-zinc, selenium manganese, potassium, and sodium.It also contains 20 amino acids (of the 22) and 7 essential amino acids (of the 8 your body needs). It contains 12 anthraquinones that are compounds that act as laxatives.

WHY WE CHOSE IT

"Besides the benefits of ingesting it (which is a whole other post), it’s most well-known for its anti-inflammation, healing and epidermal development properties for sunburn and wounds. Thanks to its bioactive make-up it’s also been used as an antifungal, antiviral, anti-parasitic and regenerative treatment. It’s also effective in reducing progression and itching of striae (i.e. stretch marks from pregnancy). From skin diseases to infections to insect bites this is an all-purpose super ingredient to look out for in skin."

FOUND INSIDE THE FORMULA OF

Found mostly in our creams, oil and cleansers.

Anhydroxylitol

DESCRIPTION

It provides skin cells lasting moisture by promoting the synthesis of hyaluronic acid in the skin. Second, it strengthens epidermis' water reservoir, i.e., NMF (Natural Moisturising Factor). Third, it redistributes water within these reservoirs for more uniform availability.

WHAT IT CONTAINS

It is a dehydrated derivative of Xylitol (good alcohol from sugar).

WHY WE CHOSE IT

Thanks to its bioactive make-up it’s also been used as an antifungal, antiviral, anti-parasitic and regenerative treatment. It’s also effective in reducing progression and itching of striae (i.e. stretch marks from pregnancy). From skin diseases to infections to insect bites this is an all-purpose super ingredient to look out for in skin.

FOUND INSIDE THE FORMULA OF

Cream Cleanser, AHA Face Wash

Apple (Pyrus Malus Fruit Extract)

DESCRIPTION

Native to Asia and Europe, apples are today grown across the world. While ever-popular as a fruit, apple extract has become popular as a natural skincare ingredient only in the last few decades because of its exfoliation and anti-oxidant properties. Did you know that the browning of cut apples happens due to the oxidation of phenolic compounds called flavonoids?

WHAT IT CONTAINS

Apple extract contains high concentrations of flavonoids (quercetin, catechin). It is also rich in mallic acid, a type of alpha-hydroxy acid or AHA.

WHY WE CHOSE IT

Apple extract helps brighten dull skin and then protect it from oxidative stress. It can exfoliate (malic acid and other AHAs) dead and dull skin cells, allowing younger, brighter looking cells to come on the surface. It also helps protects the skin from free radical damage (flavonoids).

FOUND INSIDE THE FORMULA OF

Mostly found in our cleansers, scrubs and in few of creams

Apricot kernel oil (Prunus armeniaca seed oil)

DESCRIPTION

Apricot kernel oil is gaining popularity in the skin world as a lightweight, quick-absorbing, and nutrient-rich oil.

WHAT IT CONTAINS

The primary fatty acids found in apricot kernel oil are oleic acid (Omega-9), linoleic acid, and palmitic acid. It also contains Vitamin A, E & K, two skin-identical lipids - Glycolipids and phospholipids and minerals such as copper, magnesium, and potassium.

WHY WE CHOSE IT

Apricot kernel is non-greasy and is easily absorbed by the skin. Its high fatty acid, skin-identical lipid, mineral, and vitamin content help revive tired and skin cells, leading to an overall more luminous and softer skin. It also helps protect skin from oxidative damage.

FOUND INSIDE THE FORMULA OF

Face Scrub, Spa Body Scrub, Antioxidant Body Scrub, Sea Salt Body Scrub, Radiance Face Oil

Aqua

DESCRIPTION

Aqua is basically “Water” with zero impurities, free of toxins, pollutants and microbes.

WHAT IT CONTAINS

TBD

WHY WE CHOSE IT

Water is commonly used in the formulation of products, helping to dissolve ingredients that impart skin benefits, such as conditioning and cleaning agents.

FOUND INSIDE THE FORMULA OF

TBD

Arachidyl Alcohol

DESCRIPTION

It is a natural emulsifier plus a thickening agent derived from vegetables.

WHAT IT CONTAINS

It is straight-chain fatty alcohol typically obtained by hydrogenation of plant-derived arachidic acid or arachidonic acid.

WHY WE CHOSE IT

We use it as a natural and sustainable alternative to synthetic and environmentally harmful emulsifiers. As an added benefit, it also acts as an emollient (soothes and softens skin).

FOUND INSIDE THE FORMULA OF

Found in all our creams and lotions

Arachidyl Glucoside

DESCRIPTION

Arachidyl glucoside is a natural emulsifier of vegetable origin.

WHAT IT CONTAINS

It is created by attaching a water-loving glucose molecule derived from wheat or maize and an oil-loving fatty molecule derived from rapeseed oil.

WHY WE CHOSE IT

It is a plant-origin emollient (soothes and softens skin) and emulsifier (binds water and oil molecules in creams).

FOUND INSIDE THE FORMULA OF

Found in all our creams and lotions

Argan Oil (Argania Spinosa Kernel Oil)

DESCRIPTION

Argan oil is called the "liquid gold of Morocco" thanks to its high nutritional content. It shot to global popularity as a wellness ingredient in a short time. Given the high demand for this super skin-food, the tree is protected by UNESCO. It takes 30 kilos of fruit to extract one liter of oil! We have sourced argan oil from sustainably harvested argan fruits, and it features in most of our oil/emulsion formulas.

WHAT IT CONTAINS

It contains unsaturated fatty acids such as palmitic acid, oleic acid, caffeic acid, oleuropein, vanillic acid, ferulic acid (polyphenol compounds). It also contains tyrosol, catechol, resorcinol, epicatechin, and catechin (phenolic compounds). It contains squalene and Vitamin E.

WHY WE CHOSE IT

It is a treasure of beneficial phytochemicals. It improves skin elasticity and promotes moisturization resulting in softer and smoother skin (squalene and fatty acids). It also has strong anti-oxidant properties (phenolic compounds & vitamin E).

FOUND INSIDE THE FORMULA OF

Found in most of our creams, oils, and cleansers.

Asafetida Gum Extract (Ferula Assa Foetida)

DESCRIPTION

Asafoetida is a resin-like gum that originated in Iran. It is a commonly used spice across the Indian subcontinent as it helps digest protein and lends an onion-like flavor to the food. In ancient times it was a prevalent spice and herbal medicine in Europe but has gone out of fashion since then, perhaps due to its pungent smell.

WHAT IT CONTAINS

Asafoetida contains volatile oil, complex mixtures of sesquiterpenes and monoterpenes and phenolic compounds such as ammoresinol.

WHY WE CHOSE IT

With its powerful antioxidant properties (phenolic compounds), it helps prevent free radical damage. It promotes skin hydration. It also works as an anti-inflammatory agent, improves the skin’s barrier function, and may even shield skin from UV rays (terpenes).

FOUND INSIDE THE FORMULA OF

Found is some of our Marine Clay Mask and few serums

Ascorbyl Methylsilanol Pectinate

DESCRIPTION

"This molecule delivers Vitamin C & silicium to deeper layers of skin. The silicium stimulates the production of collagen fibers Vitamin C delivered in the dermis helps boost collagen production & reduce oxidative stress in the dermis, keeping it elastic, voluminous, and radiant. The molecule also stimulates the growth of keratinocytes (cells that make the epidermis – the top layer of skin) to increase skin protection and its natural moisture level."

WHAT IT CONTAINS

The molecule has three parts – a derivative of Vitamin C (ascorbic acid), the silicium core, and the pectin (water-soluble carbohydrates found in certain plants) derivative.

WHY WE CHOSE IT

"It is not enough to topically apply super ingredients such as Vitamin C if you want to prevent oxidative damage to your skin. It is also important that they penetrate and reach the right place in your skin. The skin gets its shape and structure from the dermis - the second layer of skin. To prevent premature aging and maintain healthy glowing skin, it is therefore vital to deliver active molecules such as Vitamin C and silicium to the dermis. This is what this superhero molecule does - fights causes of dull, tired, aging skin at the root."

FOUND INSIDE THE FORMULA OF

Longevity Serum

Ascorbyl Tetraisopalmitate

DESCRIPTION

All skincare products use some derivative of Vitamin C because the pure form of Vit C is highly unstable. Ascorbyl Tetraisopalmitate (ATP) is the most stable derivative of ascorbic acid (Vitamin C) and with very high bio-availability. It can be absorbed into deeper layers of skin and effectively transformed into Vitamin C, the actual form that the skin needs. Unlike other derivatives, it is also oil soluble.

WHAT IT CONTAINS

It is an esterified derivative of ascorbic acid.

WHY WE CHOSE IT

ATP can reach deeper layers of skin, accelerate collagen production, and prevent free radical damage in deeper layers. Unlike L-Ascorbic acid (another potent derivative of Vitamin C), ATP does not irritate the skin and is comfortably taken by even the most sensitive skin types and synergistically with the antioxidant Vitamin E. It can produce better results even when used in doses 25 times lower than ascorbic acid.

FOUND INSIDE THE FORMULA OF

Multivitamin Cream, Radiance Face Oil

Ashwagandha (Withania Somnifera)

DESCRIPTION

The use of Withania (Ashwagandha) goes back more than 3,000 years. In Ayurveda, it is considered a rejuvenating and life-extending herb. This herb supports the skin & body like Siberian ginseng, Panax ginseng to fight stress.  Hence, it is known as Indian "Ginseng".

WHAT IT CONTAINS

It has a high concentration of alkaloids (skin tightening), steroidal lactones (anti-stress), tannins (anti-bacterial), and saponins (cleansing).

WHY WE CHOSE IT

Ashwagandha works holistically on the entire body to restore balance and help it to function efficiently. Similarly, it works holistically on the skin. It protects the skin from free radical damage, reduces stress in skin cells, slows down the aging process, and gives skin a youthful look. It inhibits excess oil secretion, dark spots, wrinkles, and fine lines and makes the skin look more radiant and clear.

FOUND INSIDE THE FORMULA OF

Found in our phyto nutrient oil

Azelamidopropyl Dimethyl Amine

DESCRIPTION

It inhibits p-acne bacteria's growth, normalizes bacteria-induced skin inflammation, controls facial sebum excretion, and accelerates wound healing. It helps the skin recover from post-acne scars by accelerating tissue repair mechanism.

WHAT IT CONTAINS

It is a patented azelaic acid derivative molecule.

WHY WE CHOSE IT

It is a multi-dimensional specialty ingredient made for acne-affected skin and helps cure and prevent acne from multiple pathways. It is also known to show a visible reduction in pore size and congestion in just a couple of weeks.

FOUND INSIDE THE FORMULA OF

Clarifying Concentrate, Skin Perfecting Serum

Aphanizomenon Flos-Aquae Extract (Blue-Green Algae)

DESCRIPTION

One of the few edible micro plants, it is considered one of the highest nutrient food (by weight) in the world. It is wild-harvested from Klamath Lake in Northwest USA and then purified using micro-filtration technology.

WHAT IT CONTAINS

It contains several quinones, carotenoids (epidermal regeneration), amino acids such as glycine, histidine, alanine, lysine, and vitamin B12, E & K. It is the only vegetable source of Vitamin B12.

WHY WE CHOSE IT

It is a potent natural alternative to retinol that works through a similar mechanism without the side effects of synthetic retinol. It is known to show clinically proven wrinkle reduction after only 21 days.

FOUND INSIDE THE FORMULA OF

Night Repair Cream, Bio-Retinol Cream, Hand & Neck Cream

Bakuchiol

DESCRIPTION

Bakuchiol has always been a center-piece of Ayurveda and has taken the world of anti-aging skincare by storm in the last few years. The jury is still out there whether it is more effective than retinol or not. However, more importantly, it has shown collagen boosting activity and much less irritation than retinol, and thus with more frequent use, it can give similar results without major side effects. Dubbed as a natural alternative to retinol, it is derived from the Indian Babchi tree.

WHAT IT CONTAINS

Bakuchiol is a meroterpene in the class terpenophenol.

WHY WE CHOSE IT

Bakuchiol possesses antioxidant, anti-inflammatory, and anti-bacterial properties. It has been known that bakuchiol shows retinoic acid (a bio-active form of retinol that is used by skin) like properties in boosting collagen production but without being as irritating as retinol (precursor of retinoic acid).

FOUND INSIDE THE FORMULA OF

Bio-Retinol Cream, Night Repair Cream, Radiance Face Oil

Behenyl Alcohol

DESCRIPTION

A widely used as a humectant and solvent in skin care products. US FDA considers it safe even as a food additive.

WHAT IT CONTAINS

It is an organic alcohol molecule.

WHY WE CHOSE IT

A (good) alcohol, it attracts water molecules and thus keeps the skin hydrated. It acts as a solubilize - improves the spreadability and effectiveness of the entire product.

FOUND INSIDE THE FORMULA OF

Found in all our creams

Bergamot (Citrus Bergamia)

DESCRIPTION

Bergamot is a fragrant citrus fruit and is often considered the most delicate of the citrus plants. To be honest, I drink Earl Grey tea only because of the hint of bergamot in it, which is so refreshing on a dreary afternoon.

WHAT IT CONTAINS

The main compounds in the oil are limonene (anti-oxidant), linalyl acetate (anti-inflammatory), linalool (analgesic), ?-terpinene (free radical scavenging property), and ß-pinene (anti-depressant, anti-microbial).

WHY WE CHOSE IT

Bergamot peel oil exhibits anti-bacterial, anti-inflammatory and analgesic properties, making it a highly effective ingredient to cure acne especially painful cystic acne. This calming and uplifting aroma adds to the sensory experience.

FOUND INSIDE THE FORMULA OF

Antioxidant Body Scrub

Billberry (Vaccinium Myrtillus)

DESCRIPTION

A native of Northern Europe & North America, these delightful little berries are considered a superfood and have unique benefits as a skincare ingredient as well.

WHAT IT CONTAINS

Bilberries contain high concentrations of anthocyanins (flavonoids), hydroquinone, triterpenoids such as oleanolic acid, ursolic acid, tannins, and resveratrol. It is also a rich source of Vitamins A, B, C, and E.

WHY WE CHOSE IT

It protects against the skin from UV damage (flavonoids) and skin permeation enhancer (terpenoids). Hydroquinone helps lighten freckles, age spots, and decreases the formation of melanin in the skin. Bilberry extract also helps remove excess oil (vitamins and tannins) from the skin.

FOUND INSIDE THE FORMULA OF

AHA Power Peel, AHA Face Wash, AHA Body Wash

Bioferm Red Oil (Saccharomyces/Lithospermum Erythrorhizon Root Oil Ferment Filterate)

DESCRIPTION

Lithospermum Erythrorhizon Root is popular as a medicinal herb for ages in Korea. It is a versatile botanical gem that has anti-irritation, antibacterial effect, antioxidant, and moisture-locking properties. It has also been known that its effectiveness surpasses wild ginseng as a multi-nutrient. The oil extracted from the route is red in color because of a pigment called Shikonin.

WHAT IT CONTAINS

It has a high content of fatty acids such as linoleic, linolenic, oleic, palmitic, and stearic acid.

WHY WE CHOSE IT

It has been claimed that bio-ferm red is more effective than wild ginseng as a multi-nutrient. Further, the decomposition of large oil molecules into smaller molecules by patented fermentation technology makes the phytochemical compounds more readily available for the skin. It is beneficial for improving skin texture, skin barrier function, and hydrating skin.

FOUND INSIDE THE FORMULA OF

Nutrient Day Cream, Radiance Face Oil, Hand & Neck Cream

Bisabolol (Alpha-Bisabolol)

DESCRIPTION

Alpha-bisabolol is one of the two components that makes chamomile such a potent soothing agent (the other being azulene). On their own, both of them are highly unstable, and therefore the key is to stabilize them without losing their efficacy.

WHAT IT CONTAINS

It is a natural terpenoid, also known as levomenol.

WHY WE CHOSE IT

We use it for its well-proven healing, soothing and moisturizing properties. Further, it has also been shown that it improves the penetration of other active ingredients. In our formulations, we use naturally occurring and stable alpha-bisabolol derived from German chamomile oil.

FOUND INSIDE THE FORMULA OF

Nutrient Day Cream, Night Repair Cream, Bio-Retinol Cream, Nourishing Sleep Oil, Radiance Face Oil

Black Cumin (Nigella sativa)

DESCRIPTION

Black Cumin is a herbaceous plant with white flowers grown throughout Asia, including the Arabian Peninsula. It is extensively used as a spice and traditional medicine across Asia.

WHAT IT CONTAINS

Thymoquinone is the most useful phytochemical found in black cumin.

WHY WE CHOSE IT

We have incorporated black cumin extract for its excellent anti-inflammatory and anti-bacterial properties (thymoquinone) as part of our anti-acne cohort.

FOUND INSIDE THE FORMULA OF

Clarifying Serum

Black Mulberry (Morus Nigra)

DESCRIPTION

Black mulberry is a flowering plant native to Southwest Asia and the Iberian (Spain & Portugal) peninsula and today widely grows from Portugal to India. Its edible fruit is used to make jams, sherbets, and the leaf extract is a useful ingredient in skincare.

WHAT IT CONTAINS

The primary fatty acids found in mulberry fruits are linoleic acid, palmitic acid, and oleic acid (omega 9). It also contains high concentrations of phenols (anti-oxidant), flavonoids, and ascorbic acid (skin lightening).

WHY WE CHOSE IT

The black mulberry leaf extract effectively reduces inflammation, pore size and controlling melanin production (pigmentation) in the skin. These three activities help prevent acne scarring and make it a potent ingredient for the anti-acne or post-acne regime.

FOUND INSIDE THE FORMULA OF

Found in most of our cleansers and serums

Black Silt

DESCRIPTION

Silt is a finely dispersed hydrated organic multi-component colloid of fresh water sediments, chock full of rich humic acids and other bioactive compounds. Glaciers and winds would transport rock fragments into rivers that had been grinding over time to create finer particles into powdery, smaller than individual grains of sand yet larger than clay particles. Being at just about less than .002 inch across, the Silt settles in still water, containing mineral intrinsic to its structure that enhances water retention and air circulation. Silt’s absorbent nature helps it function to absorb excess surface oil.

WHAT IT CONTAINS

Black Silt, because its unique molecular composition of magnesium, calcium, potassium, strontium, boron, and iron pulls out toxins and impurities while nourishing the skin with rich nutrients and minerals.

WHY WE CHOSE IT

Black Silt is a finely structured colloid that spreads easily and leaves a fresh after-feel. It improves the surface characteristics of the skin, creating a more even skin tone and increasing moisture levels while simultaneously reducing sebum content. Regular use helps promote cell oxygenation which imparts freshness, firmness and uniformity to the skin.

FOUND INSIDE THE FORMULA OF

Nordic Mud Mask

Blackberry (Morus Nigra)

DESCRIPTION

These edible berries have been known to humankind for more than 2500 years and have a long history in the western world as folk medicine. Fun fact, the little black fruit is technically not a berry. Botanically it is called an aggregate fruit, composed of small drupelets.

WHAT IT CONTAINS

Blackberry fruit extract contains high levels of anthocyanins, phenolic compounds. It is also a rich source of Vitamin A, B, C, E, and K. It also contains trace minerals such as potassium, magnesium, and calcium.

WHY WE CHOSE IT

We have used blackberry extract in several of our nourishing formulas for their strong anti-oxidative (phenolic compounds), anti-aging & anti-pigmentation properties, and skin repair functions (Vitamin A & K). It may also help reduce the appearance of stretch marks.

FOUND INSIDE THE FORMULA OF

Found in most of our cleansers and serums

Blue Tansy (Tanacetum Annuum)

DESCRIPTION

Originally wild-harvested in the Mediterranean region, the blue tansy flower is yellow. Known as the gentle cousin of German Chamomile, today, it is mostly cultivated in Morocco and known as Moroccan Chamomile. The oil gets its blue color from azulene and has been used in traditional medicine and aromatherapy. It has a sweet herbaceous note.

WHAT IT CONTAINS

It has a high concentration of chamazulene (azulene derivative), which exhibits excellent soothing activity.

WHY WE CHOSE IT

Blue Tansy oil is a powerful soothing agent and has powerful anti-inflammatory activity due to high azulene content. We have used it on our soothing skin targeted formulas.

FOUND INSIDE THE FORMULA OF

Nourishing Sleep Oil, Antioxidant Body Scrub

Borage Oil (Borago Officinalis)

DESCRIPTION

Known for its star-shaped blue flowers, this herb is native to the Western Mediterranean region. Borage Oil, derived from the plant's seeds, is said to have the highest GLA content compared to other essential oils. In traditional medicine, it has also been used to provide relief to eczema and atopic dermatitis patients.

WHAT IT CONTAINS

It contains fatty acids such as gamma-linolenic acid (GLA), linoleic acid, oleic acid, palmitic acid, stearic acid, eicosenoic acid, erucic acid, ALA and.d-tocopherol (vitamin E), and several phenolic compounds.

WHY WE CHOSE IT

It is a botanical secret to healthy skin. It not only restores moisture and smooths dry and damaged skin, but it is also very effective in treating redness, inflammation and is thus a boon for broken skin.

FOUND INSIDE THE FORMULA OF

Nourishing Sleep Oil

Bromelin

DESCRIPTION

It is an enzyme extract naturally found in pineapple. It has been traditionally used as medicine to relieve pain, aiding digestion, and a food additive to tenderize meat. Though a newcomer in the modern skincare world, it is gaining popularity as a gentle exfoliator.

WHAT IT CONTAINS

Bromelin is a protein-digesting (proteolytic) enzyme. It contains thiol endopeptidases, phosphatases, glycosidase, peroxidases, celluloses, glycoproteins, carbohydrates, and several protease inhibitors.

WHY WE CHOSE IT

We have used bromelin in synergy with other plant-derived enzymes for their exfoliation prowess. Natural enzymes gently exfoliate dead and dull skin cells even below the skin's surface, helping increase radiance, fade pigmentation, and increase cell turnover rate.

FOUND INSIDE THE FORMULA OF

Vit B Enzyme Scrub

Broussonetia Kazinoki Root Extract

DESCRIPTION

Also known as paper mulberry, the Koreans traditionally used its bark to make handmade paper. It is known to have anti-inflammatory and depigmentation properties.

WHAT IT CONTAINS

It has a high concentration of fatty acids such as linoleic acid and palmitic acid, minerals, phenolic compounds such as gallic, hydroxybenzoic, vanillic, chlorogenic, caffeic, ferulic, flavonoids such as rutin, quercetin.

WHY WE CHOSE IT

We use it for its tyrosine inhibiting properties, which help fade dark spots, make even the skin tone, strengthen the skin's natural oil barrier. It is also a powerful antioxidant.

FOUND INSIDE THE FORMULA OF

Nutrient Day Cream, Correcting Concentrate, Hand & Neck Cream

Brown Sugar

DESCRIPTION

Sugar was first extracted from sugarcane plants in northern India around 2000 years ago, and today sugarcane is the largest source of sweetener in the world. Sugar derived from sugarcane is brown due to the presence of molasses before it is treated with chemicals to get white sugar. The untreated or partially treated pre-cursor of white sugar that contains brown molasses is known as brown sugar.

WHAT IT CONTAINS

Brown sugar is 95% sucrose and 5% molasses. Brown sugar contains more minerals such as calcium, iron, magnesium, zinc, phosphorus than white sugar. It also contains Vitamin B1, B2, B3, and B9.

WHY WE CHOSE IT

Brown sugar serves a dual purpose in our body exfoliators. Its granulated particles gently exfoliate your skin, clearing away dry and dead skin cells creating smoother skin, and lends a youthful glow. As you run sugar crystals on your body, the warmth melts the crystals and sugar molecules, trace minerals & vitamins seep into your skin, helping it stay hydrated, healthy, and radiant looking.

FOUND INSIDE THE FORMULA OF

Antioxidant Body Scrub

Butylene Glycol

DESCRIPTION

A widely used as a humectant and solvent in skin care products. US FDA considers it safe even as a food additive.

WHAT IT CONTAINS

It is an organic alcohol molecule.

WHY WE CHOSE IT

A (good) alcohol, it attracts water molecules and thus keeps the skin hydrated. It acts as a solubilize - improves the spreadability and effectiveness of the entire product.

FOUND INSIDE THE FORMULA OF

Found mainly in our creams and serums

Caffeine

DESCRIPTION

Caffeine reduces cellulite by stimulating decomposition of collected fat. It can reduce puffiness under the eyes by constricting blood vessels. It not only reduces tanning but also offers protection against harmful UVA and UVB rays. However, caffeine can deliver all these benefits if delivered to deeper layers of skin.

WHAT IT CONTAINS

Caffeine is a type of alkaloid.

WHY WE CHOSE IT

We use vegetable caffeine, which is extracted from green coffee beans cultivated in tropical parts of Asia. Further, we have used a vectorized delivery system for caffeine, which improves its penetration and ensures it reaches the right places in the skin to deliver expected results.

FOUND INSIDE THE FORMULA OF

Longevity Serum

Calendula (Calendula Officinalis)

DESCRIPTION

Calendula is revered as a magical medicine in folk medicines across the world for ages. Ancient Egyptians used it to rejuvenate their skin, the Greeks and the Romans used it as a culinary garnish. Interestingly, during the First World War and the American Civil War, it was used as an antiseptic for wounds. India, calendula is considered auspicious and often strung into garlands for weddings and religious rituals.

WHAT IT CONTAINS

The calendula's key constituents are terpenoids, flavonoids, amino acids, lipids, and Vitamin A.

WHY WE CHOSE IT

Calendula is excellent for sensitive skin. It hydrates the skin and helps in the skin's natural repair process (lipids). Natural skincare formulators love it for its anti-inflammatory, antibacterial and antifungal properties (terpenoids). The extract of calendula flower also protects the skin against UV rays (flavonoids and vitamins).

FOUND INSIDE THE FORMULA OF

Radiance Face Oil, Nourishing Sleep Oil

Camellia (Camellia Japonica Leaf Extract)

DESCRIPTION

Native to East Asia, it is also known as Rose of Winter.

WHAT IT CONTAINS

It contains several mono/di/tri-terpenes, phenolic compounds such as cimgallic acid, palmitic acid (omega-9), and alpha-tocopherol (Vitamin E).

WHY WE CHOSE IT

It is a rich source of gallic acid that protects the skin from free radical damage to UVB exposure. Consequently, the skin produces less melanin than it would have otherwise on exposure to UVB rays. It also acts as a penetration enhancer to help other terpenes absorb into the skin, strengthen the skin's natural oil barrier, and keep skin hydrated and plump.

FOUND INSIDE THE FORMULA OF

Nutrient Day Cream, Correcting Concentrate, Hand & Neck Cream

Caprylic or Capric Triglyceride

DESCRIPTION

Commonly known as CCTG among skincare nerds, it is a popular vegetable-derived emollient (makes the skin smooth). It has been a part of natural skincare products for more than 50 years now but continues to remain popular as a natural alternative to synthetic polymer-based emollients and thickeners.

WHAT IT CONTAINS

It is made by combining coconut oil-derived fatty acids and glycerin (humectant).

WHY WE CHOSE IT

It helps form a lightweight non-greasy occlusive film on the skin's surface, which then reduces water loss due to evaporation and helps fight skin dryness by decreasing.

FOUND INSIDE THE FORMULA OF

Found in all our creams, scrubs and oils including Melting Balm Cleanser

Capryloyl Glycine

DESCRIPTION

Capryloyl Glycine, a multi-functional active ingredient, regulate sebum (oil) secretion in the facial skin and thus help prevent and treat acne. It also acts as a vehicle for other active ingredients in the product and thus increases the formula's overall potency.

WHAT IT CONTAINS

It is a lipid amino acid.

WHY WE CHOSE IT

It is a crucial member of our anti-acne cohort and plays the critical role of sebum regulator. Excess sebum (oil) production in the skin is the primary root cause of acne, and once that is regulated, the chances of acne breakout fall considerably.

FOUND INSIDE THE FORMULA OF

Clarifying Concentrate, Skin Perfecting Serum

Caprylyl Glycol

DESCRIPTION

Caprylyl glycol is commonly used in personal care products to enhance its spreadability and acts as a humectant.

WHAT IT CONTAINS

It is alcohol (a good one) derives from caprylic acid, a natural fatty acid found in palm and coconut oil.

WHY WE CHOSE IT

It features in our formulas as part of active complexes as a humectant and or thickener.

FOUND INSIDE THE FORMULA OF

Found in all our creams, masks exfoliators and treatment products

Carrot Seed Oil (Daucus Carota Subsp. Sativus)

DESCRIPTION

Carrot Seed Essential Oil is derived from the dried seeds of wild carrot or “Queen Anne’s Lace,” as it is referred to in Europe. It has been in use since ancient times in Greece, Rome, Egypt and India, to soothe inflammation and ease indigestion. By removing bodily toxins, it boosts immunity, reduces muscle and joint inflammation, and addresses fluid retention. Rich in antioxidant, carrot seed oil is gainining credbility as a skin-protecting agent.

WHAT IT CONTAINS

The main chemical constituents of Carrot Seed Essential Oil are Carotol, Daucene, Beta-Bisabolene, and Daucol. It typically contains three bioflavonoids, all derivatives of luteolin, a cancer-fighting antioxidant found in many fruits.

WHY WE CHOSE IT

Carrot Seed Oil can help repair damage on skin that has been exposed to pollution and environmental stess and in turn prevent aging. It also stimulates the growth of new skin cells, thus promoting a clearer, brighter, evenly toned complexion. By contributing moisture, it leaves the skin looking and feeling smooth, firm, nurtured, revitalized, and overall healthy.

FOUND INSIDE THE FORMULA OF

Radiance Face Oil

Caviar Lime (Microcitrus Australasica)

DESCRIPTION

Also known as finger lime, caviar lime is native to the sub-tropical rainforests of Australia. Today it is cultivated by local growers per sustainable practices. The inner part of the fruit has multi-colored caviar-like pearls. It is part of the diet of Aboriginal people of Australia for ages and today features in gourmet food.

WHAT IT CONTAINS

Rich in AHAs such as citric acid (organic acid-exfoliation), polyphenols, flavonoids (anti-oxidant), and sugar (hydration).

WHY WE CHOSE IT

You can think of caviar lime as the next-gen natural AHA that also hydrates. It exfoliates the skin gently by acidifying keratinocytes and then by opening the TRPV3 channel that stimulates the production of keratinocytes, thereby increasing cell turnover and protecting skin by limiting free radicals' production.

FOUND INSIDE THE FORMULA OF

Correcting Concentrate, Skin Perfecting Serum, Vit B Enzyme Scrub, Night Repair Cream

Centella Asiatica (Gotu Kola)

DESCRIPTION

Known as Gotu Kola in China, it has been used by man since prehistoric times. Even today, it enjoys the status of a celebrity ingredient in the K-beauty world and is the key ingredient of the Korean cica creams. Not to mention it find mention in Ayurveda as “Jal Brahmi”. Some people consider it a strong challenger to green tea in the skincare world.

WHAT IT CONTAINS

The primary active constituents of Centella Asiatica (CA) are saponins, flavonoids, tannins, free amino acids (alanine, serine, aminobutyrate, aspartate, glutamate, lysine, and threonine), alkaloids (hydrochotine), phytosterols (camp sterol, sitosterol, stigmasterol), and fatty acids (linoleic acids, linolenic, oleic, palmitic and stearic acids).

WHY WE CHOSE IT

Given its high profile chemical composition Gotu Kola or CA, essentially helps remodel the skin by encouraging collagen production, and increase antioxidant levels in newly formed tissue. Other phytonutrients provide antimicrobial and antioxidant properties making it a all rounder in any skincare kit.

FOUND INSIDE THE FORMULA OF

Vit B Body Lotion, Correcting Concentrate, Hydrating Cream, Soothing cream

Cetearyl Alcohol

DESCRIPTION

It is a plant-derived emulsifier that also acts as an emollient. Although alcohol by definition, Cetearyl alcohol is not one of the traditional alcohols known for drying and sensitizing the skin.

WHAT IT CONTAINS

Cetearyl alcohol is a mixture of fatty alcohols such as cetyl and stearyl alcohols and majorly derived from palm or coconut oil.

WHY WE CHOSE IT

It is a natural emollient (skin soothing) and emulsifier (keeps the product, especially emulsions such as creams, stable). Further, it is a non-ethylated ingredient, which means there is no release of ethylene oxide (carcinogenic compounds) during the manufacturing process.

FOUND INSIDE THE FORMULA OF

Found in all our creams and lotions

Cetearyl Glucoside

DESCRIPTION

It is a sugar-based plant-derived emulsifier and is often used in combination with another emulsifier, Cetearyl alcohol. Given its sugar-based origin, it also acts as a humectant.

WHAT IT CONTAINS

Cetearyl Glucoside is a biodegradable, vegetable-derived emulsifier.

WHY WE CHOSE IT

It is a natural humectant and emulsifier (keeps the product, especially emulsions such as creams, stable). Further, it is a non-ethylated ingredient, which means there is no release of ethylene oxide (carcinogenic) in the manufacturing process.

FOUND INSIDE THE FORMULA OF

Found in all our creams and lotions

Cetearyl Olivate

DESCRIPTION

Cetearyl olivate is a natural humectant, PEG-free emulsifier and a mild surfactant.

WHAT IT CONTAINS

Cetearyl olivate is an ester of cetearyl alcohol and fatty acids from olive oil. Cetearyl Alcohol is a naturally derived emulsifying wax, produced from a mixture of fatty alcohols.

WHY WE CHOSE IT

We use a particular blend of cetearyl olivate and sorbitan olivate that is natural and certified organic emulsifier.

FOUND INSIDE THE FORMULA OF

Found in most of our scrubs and cleansers

Chamomile (Matricaria Chamomilla)

DESCRIPTION

Chamomile is one of the most widely used plants in traditional medicine across the world. Its therapeutic components are extracted by maceration of the flowers in carrier oils such as pure almond oil. The infused oil is then used as a topical medicine or added to skincare.

WHAT IT CONTAINS

The principal components extracted from the German chamomile flowers are the terpenoids - a-bisabolol and its oxide azulenes and flavanoids - quercetin, patuletin.

WHY WE CHOSE IT

All-star member of our soothing and anti-inflammatory cohort, chamomile extract is a wonderful ingredient to soothe your skin and lighten skin complexion due to the high concentration of azulene. It is also known to have antioxidant properties (flavonoids).

FOUND INSIDE THE FORMULA OF

Soothing Cream and Hydrating Cream

Chaulmogra (Taraktogenos Kurzii)

DESCRIPTION

The oil is derived from the seed of the Chaulmoogra plant. Native to India, its therapeutic benefits have been known to humans for more than five hundred years. It was used to treat leprosy in traditional Indian and Chinese medicine systems.

WHAT IT CONTAINS

Chaulmoogra oil contains anti-bacterial agents such as hydnocarpic acid. It also has 5-Methoxyhydnocarpin - which helps improve the efficacy of antibacterial agents in the overall product.

WHY WE CHOSE IT

We have included Chaulmogra extract/oil in our anti-acne formulations for its potent antimicrobial properties and its ability to improve other anti-bacterial agents' efficacy in the product.

FOUND INSIDE THE FORMULA OF

Clarifying Concentrate

Cinnamon (Cinnamomum Zeylanicum)

DESCRIPTION

A bushy tropical plant, cinnamon is native to India and Sri Lanka. In Ayurveda, cinnamon was considered as precious as gold and used to cure various ailments as it is an abundant source of very powerful naturally occurring anti-microbial ingredients.

WHAT IT CONTAINS

It is an abundant source of organic acids such as - cinnamaldehyde, benzaldehyde, cinnamic acid, essential oils such as - eugenol, and terpenes such as phellandrene, pinene, cymene, caryophyllene.

WHY WE CHOSE IT

Cinnamon has powerful antibacterial, anti-stress properties; hence it is considered a boon for acne-prone skin. It helps relieve the symptoms of acne-prone skin and works on the underlying causes, providing relief immediately and long term. It also helps lighten uneven skin tone, smooth out skin texture, soothes and moisturizes the skin.

FOUND INSIDE THE FORMULA OF

Found in most of our creams, oils, scrubs and cleansers

Citric Acid

DESCRIPTION

In personal care products, citric acid is used as a pH regulator.

WHAT IT CONTAINS

Citric acid is a weak organic acid, naturally found in citrus fruits such as lemon.

WHY WE CHOSE IT

We use citric acid (if required) to regulate our products' pH that makes them stable, effective, and safe to use.

FOUND INSIDE THE FORMULA OF

Overnight Facial Peel, Skin Perfecting Serum

Clary Sage Oil (Salvia Sclarea L.)

DESCRIPTION

Native to Europe, it has been traditionally used as a medicine, food additive, and aroma-therapy. The oil is extracted from the purple-colored flower & leaves of the plant. It should not be confused with sage, a commonly used herb in Western cuisine. Recently it was discovered that it might act as an anti-depressant.

WHAT IT CONTAINS

It contains important naturally occurring esters such as linalyl acetate, linalool, beta-caryophyllene, alpha-terpineol, and geraniol (essential oil).

WHY WE CHOSE IT

It is an excellent ingredient for broken acne-prone skin - acts as a cooling agent that soothes & calms inflamed or irritated skin. It is also known to stabilize natural oil production (sebum) in the skin to prevent acne.

FOUND INSIDE THE FORMULA OF

Nourishing Sleep Oil, Vit B Enzyme Scrub, Antioxidant Body Scrub

Clove Oil (Syzygium Aromaticum)

DESCRIPTION

Native to southeast Asia, clove oil is a treasure of herbal goodness. Clove oil, extracted from the dried bud, has been used for thousands of years in traditional medicine. Clove is also a commonly used spice in several Asian cuisines, thanks to its spicy and robust flavor and aroma.

WHAT IT CONTAINS

The three main active ingredients are eugenol, eugenyl acetate, and caryophyllene. Other important essential oil constituents of clove oil are acetyl eugenol, beta-caryophyllene (terpenes), vanillin (phenolic compound), gallotannic acid (tannin), eugenin, rhamnetin, kaempferol, eugenitin (flavonoids), oleanolic acid, campesterol and stigmasterol (triterpenoids) and several sesquiterpenes.

WHY WE CHOSE IT

It is an all-in-one natural oil that has potent antimicrobial (can even kill staph bacteria kept in a bio-film!!), anti-fungal, anti-oxidant (phenolic compound and flavonoids), and anti-inflammatory properties (terpenes and terpenoids). It removes excess oil from pores without drying out the skin (tannins) as a natural astringent.

FOUND INSIDE THE FORMULA OF

Antioxidant Body Scrub

Coco Glucoside

DESCRIPTION

Cleansers are notorious for drying the skin owing to their highly alkaline surfactants. Sourced from coconut oil, coco glucoside exhibits qualities of an ideal surfactant - it cleanses the skin but with drying it!!

WHAT IT CONTAINS

When sugar and starch from wheat or corn – are combined with fatty alcohols derived from coconut oil, the result is coco glucosides, a natural, gentle, and environmentally-friendly cleansing agent and surfactant.

WHY WE CHOSE IT

This natural, completely bio-degradable surfactant shows excellent cleansing characteristics on the skin, is compatible with all skin types, including sensitive skin, and is very gentle on the skin. It even moisturizes your skin by drawing moisture from the environment and preserving it in your skin cells.

FOUND INSIDE THE FORMULA OF

Marine Clay Mask, Cream Face Cleanser, AHA Face Wash, AHA Body Wash, Body Cleanser

Coconut Oil (Cocos Nucifera)

DESCRIPTION

What olive oil is to Southern Europe, Coconut oil is to tropical parts of South & South East Asia. It is used as edible oil as well as medicinal and beauty ingredient for more than 2000 years.

WHAT IT CONTAINS

Coconut oil is a rich source of several beneficial fatty acids such as caprylic acid, capric acid, lauric acid, myristic acid, palmitic acid, stearic acid, oleic acid, and linoleic acid.

WHY WE CHOSE IT

Coconut oil strengthens the skin’s natural protective lipid barrier, traps skin moisture, reduces inflammation, increases collagen production, heals wounds, and reduces dark spots. The high saponification properties also make it a strong contender for cleansers and scrubs.

FOUND INSIDE THE FORMULA OF

Found in most of our scrubs, cleansers and oils.

Coffee Arabica

DESCRIPTION

First discovered in Yemen, coffee beans are not technically beans but the seed of the coffee plant. They are called beans because their shape resembles an actual bean. More famous as a beverage, coffee has several benefits as a skincare ingredient and has recently gained immense popularity primarily as a DIY ingredient.

WHAT IT CONTAINS

The chemical constituents of Arabica coffee include alkaloids, especially caffeine, phenolic compounds and their derivatives such as chlorogenic acids, diterpenoid alcohols such as cafestol and kahweol, carbohydrates, lipids, and tannins.

WHY WE CHOSE IT

Unused, freshly grounded coffee is a great skincare ingredient. When you exfoliate the skin with coffee powder, several beneficial phytochemicals nutrients, including caffeine, are absorbed by the skin. Recent studies show that the topical use of caffeine can inhibit specific inflammatory skin reactions. It can constrict blood vessels, reducing blood flow in highly reactive skin, thus calming it down. Caffeine decongests the region of lymph and other coagulants, reducing redness and swelling. It is also known for its powerful antioxidant properties (phenolic compounds), anti-inflammatory properties (tannins).

FOUND INSIDE THE FORMULA OF

Antioxidant Body Scrub

Copper Gluconate

DESCRIPTION

As a mineral, copper serves several functional benefits at a cellular level and has shown a lot of promising results in skincare ingredients, especially as an anti-aging active ingredient. Copper gluconate is one such copper molecule that is showing promising results as an anti-aging ingredient.

WHAT IT CONTAINS

Copper gluconate is a copper salt of D-gluconic acid (organic acid - exfoliant and moisturizer).

WHY WE CHOSE IT

Based on the oxygenating mineral concept, this molecule energizes the skin cells by improving the availability of oxygen in the skin, which produce more energy. Increased cell activity also makes them more receptive to other active ingredients, thereby increasing the potency of the entire product/regime. In clinical trials, the mineral complex (this is one of the members of that complex) has shown a reduction in wrinkles and skin roughness within 28 days.

FOUND INSIDE THE FORMULA OF

Vit B Enzyme Scrub

Copper Lysinate Prolinate

DESCRIPTION

This combination of mineral + essential amino acid has been around for almost a decade now. Part of a blend that is dubbed as "needle free" collagen filler for its ability to boost collagen production that is comparable to one injection of collagen filler in just 2 weeks, and in a sustainable way.

WHAT IT CONTAINS

A complex of essential amino acid and copper.

WHY WE CHOSE IT

This ingredient helps to re-energize cells by triggering essential elements within skin cells to produce collagen and elastin, both of which reduce the appearance of deep wrinkles while improving skin's firmness.

FOUND INSIDE THE FORMULA OF

Regenerating Serum, Copper Peptide Serum

Copper Peptide

DESCRIPTION

"GHK- Cu or Copper peptide is a naturally occurring peptide in human plasma and facilitates the uptake of copper by cells. Copper is an essential trace element that is important in wound healing and enzymatic processes. Lysyloxidase, a vital enzyme for collagen and elastin production, is dependent on copper. On the other hand, the peptide sequence GHK is found in proteins of the skin's extracellular matrix (cement). Since the excessive breakdown of the dermal matrix and inadequate removal of damaged proteins, can negatively affect skin's health and appearance, GHK's ability to regulate both can support skin regeneration and improve its appearance."

WHAT IT CONTAINS

It is a tripeptide consisting of glycine, histidine, and lysine, which readily forms a complex with copper ions. Technically known as GHK-Cu, where GHK (glycyl-L-histidyl-L-lysine) corresponds to the peptide part.

WHY WE CHOSE IT

"Studies have shown that copper peptide improves skin firmness and elasticity by accelerating collagen and elastin synthesis and accelerating the shedding of damaged collagen. Increase the production of water-holding glycosaminoglycan, which then keeps the skin naturally moisturized, improves microcirculation in skin's blood vessels. Adding Copper peptide to topical skincare regime can be useful in slowing skin-aging. With age, both the peptide and Copper levels in the body go down. GHK content is highest in the plasma of young, healthy individuals. At age 20, the plasma level of GHK is about 200 ng/mL, and by the age of 60, it declines to 80 ng/mL."

FOUND INSIDE THE FORMULA OF

Copper peptide Serum, Regenerating Serum

Cotton Seed Oil (Gossypium Herbaceum)

DESCRIPTION

Cottonseed oil finds mention in Ayurveda literature as a treatment for headaches. It is an excellent emollient, anti-oxidant, and anti-inflammatory agent.

WHAT IT CONTAINS

Cottonseed oil contains high concentrations of vitamin E, fatty acids such as oleic, linoleic, palmetic, myristic, stearic, and arachidic acid, gossypol (phenolic compound).

WHY WE CHOSE IT

Cottonseed oil is known to increase skin permeability and improve the penetration of other skin ingredients (phenolic compound, vitamins, and fatty acid).

FOUND INSIDE THE FORMULA OF

Bio-Retinol Cream

Country Mallow Root (Sida Cordifolia)

DESCRIPTION

The plant is native to Cambodia, Sri Lanka, and India. Today, it grows in French Polynesia, southern United States, New Guinea, Australia, Africa, and the Hawaiian Islands. According to Ayurveda, Bala is a bulk promoting herb and rejuvenates the muscular system. It is beneficial in arthritis and joint pains. The herb contains stimulant alkaloids, which play an essential role in shedding extra fats and is thus useful for weight loss. It is also used as an aphrodisiac.

WHAT IT CONTAINS

This herb comprises alkaloids, flavonoids, phytoecdysteroids, sterols, fatty acids like palmitic acid, stearic acid. It also contains betaine (humectant).

WHY WE CHOSE IT

Country Mallow or the Bala plant is associated with the ancient Hindu Goddess of beauty and grace Parvati. It is part of the "Tripura Sundari," meaning "thrice beautiful" in Indian herbal folk medicine. It is considered the best nervine tonic and rejuvenates all kinds of Vata disorders. It cools the skin when applied topically.

FOUND INSIDE THE FORMULA OF

Found in most of our creams, scrubs, oils and cleansers

Damiana (Turnera Diffusa Leaf Oil)

DESCRIPTION

Damiana is a wild shrub that grows in Central America, and the Carribean, and its use can be traced back to the Aztecs and Mayans. It was (and still is) used as a female aphrodisiac in folk medicine due to its rich flavonoid content. Damiana is a nutrient-rich herb, similar in medicinal quality to cannabis.

WHAT IT CONTAINS

Its leaves contain terpenoids, saccharides, mineral salts, tannin, caffeine, p-Arbutin, arbutin, and damianina.

WHY WE CHOSE IT

The leaf extract is beneficial for dark spots and melanin overproduction due to high damianina and arbutin concentration - two of the safest and most potent natural lightening agents known today. The extract also helps constrict the blood vessels, reduces inflammation and puffiness, tightens the skin (caffeine), and provides moisturization to the skin (minerals and terpenoids).

FOUND INSIDE THE FORMULA OF

Found in most of our brightening and de-pigmentation cohort.

Dead Sea Salt

DESCRIPTION

It is highly rich in minerals, detoxifying the skin and the muscles, stimulating blood circulation, and making sure the necessary nutrients and oxygen reach the skin. Specifically, magnesium aids in soothing inflammation, DNA repair, and cell metabolism, potassium hydrates and helps maintain skin pH, sodium helps in nutrient transportation, bromide again has anti-inflammatory & soothing properties, and zinc helps sebum control. Such high mineral content makes it a potent & versatile skin nourisher. It is also known to aid in managing psoriasis.

WHAT IT CONTAINS

Dead Sea salt is only 12-18% sodium chloride, and the rest is salts of bromide, zinc, magnesium, calcium, sulfur, and potassium.

WHY WE CHOSE IT

For ages, bathing in the Dead Sea has been considered highly therapeutic. The first-ever health resort in the world was set up on the shores of the Dead Sea. While we couldn’t take everyone to the Dead Sea, we thought of bringing it to everyone using Israeli Dead Sea Salt in some of our body scrubs. The salt crystals act as a physical scrubbing agent and provide tonnes of essential minerals to the skin, helping keep the skin healthy and younger for longer.

FOUND INSIDE THE FORMULA OF

Sea Salt Body Scrub, Spa Body Scrub

Decarboxy Carnosine HCl

DESCRIPTION

Decarboxy Carnosine HCl protects collagen from cross-linking with each other (glycation - one of the key factors behind cellular aging). In other words, it helps your skin fight the daily pressure from pollution, sun damage, and internal stress and stay healthy and young. It also stimulates skin cell metabolism, which tends to slack with age.

WHAT IT CONTAINS

It is a natural peptoid.

WHY WE CHOSE IT

Glycation in collagen (a type of cells that form the skin) is a critical factor for loss of structure and elasticity in the skin. This natural active is a potent anti-glycation agent and one of the most potent members of our anti-aging cohort.

FOUND INSIDE THE FORMULA OF

Longevity Serum

Diacetyl Boldine

DESCRIPTION

This plant-derived, potent ingredient can regulate the production of melanin (the pigment that makes skin darker) by inhibiting tyrosine’s activity.

WHAT IT CONTAINS

It is an extract from the bark of the Chilean Boldo tree.

WHY WE CHOSE IT

Diacetyl Boldine is an extraordinary and recently discovered botanical active that provides strong UVA/UVB protection and prevents the appearance of new pigmentation. It is clinically proven to improve skin after only 10 minutes of application, improving complexion, evenness, and luminosity.

FOUND INSIDE THE FORMULA OF

Radiance Face Oil

Diglucosyl Gallic Acid

DESCRIPTION

Diglucosyl Gallic Acid (DGA), also known as Trihydroxy Benzoic Acid alpha-glucoside (THBG), is a patented molecule. It helps prevent pigmentation by 1) preventing the formation of free radicals - one of the causes of hyperpigmentation and 2) by reducing the formation of pigment (melanin) and 3) blocking its transportation to upper layers of skin where it becomes visible.

WHAT IT CONTAINS

DGA or THBG is an alpha-glucoside derivative of THBA. THBA is a known potent but highly unstable tyrosine inhibitor. DGA is made by a patented biotechnology process to generate a stabilized and bioactive compound. The synthesis of DGA relies on a pure enzymatic process per the principles of green chemistry.

WHY WE CHOSE IT

DGA is a vital part of our anti-pigmentation arsenal because it works on spots / hyper-pigmentation by blocking the pigmentation process at several levels. Interestingly, it has been shown to block melanin synthesis even under UV exposure and is a great UVA/UVB protector.

FOUND INSIDE THE FORMULA OF

Correcting Concentrate

Dipalmitoyl Hydroxyproline

DESCRIPTION

It is a plant-derived biological vehicle to efficiently deliver a vital amino acid called hydroxyproline to all parts of the skin. Hydroxyproline plays critical roles in the synthesis of collagen sub-units and the three-dimensional folding of collagen fibers that give skin its structure. This makes it a potent molecule to delay and potentially reverse aging in a green way.

WHAT IT CONTAINS

It is obtained by combining palmitic acid (fatty acid) with plant-derived hydroxyproline - amino acid and one of the major components of the protein collagen.

WHY WE CHOSE IT

Dipalmitoyl Hydroxyproline firms up skin's structure in a holistic way. In addition to re-sculpting the facial skin, it also has long-lasting moisturizing action, delays the appearance of wrinkles, and naturally lifts the skin. A must in your skincare arsenal if you want to avoid premature aging (almost everyone ;)).

FOUND INSIDE THE FORMULA OF

Bio-Retinol Cream

Elderflower (Sambucus Nigra)

DESCRIPTION

Elderflowers are creamy white, five-petaled flowers that grow in bunches. They have a sweet scent with mild notes of anise. Native Americans used it to treat infections; the ancient Egyptians used it to improve complexions and heal burns. It’s still used in folk medicine across the world.

WHAT IT CONTAINS

The flower extract contains flavonoids such as quercetin, rutin, catechin, an essential oil such as citral, geranial, linalool, menthol, nerol, phenol, carboxylic acids such as caffeic acid, ferulic acid, and tannins.

WHY WE CHOSE IT

It has antioxidant and anti-inflammatory effects on the skin, which reduce inflammation and protect against UV damage (flavonoids). It also helps reduce wrinkles (essential oil). As a natural astringent, the flower extract also helps remove excess oil from pores without drying out the skin (tannins).

FOUND INSIDE THE FORMULA OF

Found in most of our brightening and de-pigmentation cohort.

Ergosterol

DESCRIPTION

It is a phytosterol (plant-derived sterol) found in Pine Mushroom. It helps maintain the cell membrane structure and helps keep the skin cells and the skin in shape. It also aids in the formation of Vitamin D when the skin is exposed to sunlight. Studies have shown that phytosterols can also reduce photo-sensitivity and have anti-inflammatory properties.

WHAT IT CONTAINS

Ergosterol (a pro-vitamin form of vitamin D2) is a sterol found in cell membranes of several living organisms such as fungi.

WHY WE CHOSE IT

In our formulas, ergosterol features in conjunction with pine mushroom extract as part of our anti-pigmentation cohort to reduce skin's photo-sensitivity (sun) and help prevent pigmentation/freckles/sunspots.

FOUND INSIDE THE FORMULA OF

Vit B Body Lotion

Fennel (Foeniculum Vulgare Dulce)

DESCRIPTION

Fennel comes from the family that includes star anise, anise seeds or green anise. Native to the shores of the Mediterranean Sea, it is a highly aromatic and flavourful herb used in cookery and is one of the primary ingredients of absinthe - a popular alcoholic beverage. We use the oil derived from the seed of fennel plant.

WHAT IT CONTAINS

Oil extracted from the fennel seeds has high concentration of anethole and methyl chavicol (estragole), components in the essential oil responsible for the anise aroma. It also contains polyphenols (antioxidants & anti-inflammatory) such as rosmarinic acid, chlorogenic acid, quercetin, and apigenin.

WHY WE CHOSE IT

Fennel oil lends potent anti-inflammatory, astringent and soothing properties to the formula and helps the skin look healthier and happier. It is also packed with ‘super-antioxidants’, that strengthen, protect the skin from environmental stressors and free radicals. The exciting anise-like fragrance is a happy side benefit.

FOUND INSIDE THE FORMULA OF

Sea Salt Body Scrub

Frankincense

DESCRIPTION

Frankincense, known as "liquid gold" in skincare is a resin obtained from trees of the genus Boswellia. Historically, frankincense whole resin, its extract, and essential oil have been extensively used for many health purposes in Chinese and Ayurvedic medicine and spiritual communities for centuries. It’s cited in the Bible as one of three “gifts of the magi” presented at the birth of Jesus. It is used in aromatherapy as well.

WHAT IT CONTAINS

Few primary components of Frankincense are Farnesol (works on anti-aging), Borneol, Pinene, Limonene. These all help to produce anti-fungal, anti-inflammatory, anti-aging, and antioxidant properties in this essential oil. Frankincense may also help reduce anxiety, as well as giving the immune system a boost.

WHY WE CHOSE IT

It has the ability to strengthen skin, improve its tone and elasticity, and has anti-fungal properties which provide a defense mechanism against bacteria and blemishes. Studies have shown it has anti-inflammatory and tissue remodeling properties too. It helps inflamed skin with reduced itching, swelling, and redness and transforms dry, problem skin into younger-looking skin.

FOUND INSIDE THE FORMULA OF

Hydrating Cream, Soothing Cream, Vit B Body Lotion, Vit C Body Oil, Cream Cleanser, Body cleanser

Galactoarabinan

DESCRIPTION

It is a naturally occurring ingredient, harvested directly from the Larch trees. These cone-bearing deciduous trees grow in extremely cold parts of Canada & Siberia.

WHAT IT CONTAINS

It is a natural polysaccharide (large carbohydrate molecule) with a high concentration of phenols.

WHY WE CHOSE IT

Known as GA among skincare enthusiasts, it acts as both a primary exfoliator and boosts AHA exfoliators' efficacy without boosting the irritation. GA is also a useful ingredient for people who often step out in the sun. It helps increase the dispersion of sunscreen ingredients and get more uniform sun protection and also prevent moisture loss from the skin when exposed to the sun.

FOUND INSIDE THE FORMULA OF

Nutrient Day Cream, Hand & Neck Cream, Correcting Concentrate

Ginger (Zingiber Officinale)

DESCRIPTION

Ginger is known across the world for its fragrance and hot, spicy flavor. A native of South Asia, ginger is widely used in food, folk medicine, and herbal therapies across Asia, the Caribbean, Mediterranean, and Middle Eastern regions for centuries. A highly potent medicinal plant, ginger was a popular trading commodity exported to the Roman Empire more than 2,000 years ago from India. Interestingly, its potency increases as the root ages.

WHAT IT CONTAINS

It contains zingibain proteolytic enzyme, lipids, terpenes, phenols, amino acids, phytosterols, nicotinic acid (vitamin B) and minerals.

WHY WE CHOSE IT

Used topically, ginger soothes redness, eliminates bacteria, inhibits the signs of skin damage and aging, restores color and radiance to a dull complexion (amino acids). This un-shapely root is rich in antioxidants that prevent free radical damage, protect the skin against aging, terpenes & phytosterols that help improve skin elasticity, and minerals and lipids that help strengthen the skin's protective lipid barrier.

FOUND INSIDE THE FORMULA OF

Found in most of our creams, oils, scrubs and cleansers.

Glutamic Acid

DESCRIPTION

An amino acid, glutamic acid helps in the bio-synthesis of proteins and the metabolism of carbohydrates. It also helps maintain the pH level of the skin and keep it hydrated.

WHAT IT CONTAINS

Glutamic acid is an a-amino acid and a non-essential amino acid (naturally synthesized by the body).

WHY WE CHOSE IT

If over-washed, acne-prone skin tends to become alkaline and dry, which then triggers the skin to produce more oil to compensate for the dryness. Glutamic acid, an amino acid, helps maintain the skin's pH (acidic) and, through that, regulate sebum production. It also aids in carbohydrate metabolism and thus releases energy, which helps increase the skin's vitality.

FOUND INSIDE THE FORMULA OF

Nutrient Day Cream, Hydrating Cream, Bio-Retinol Cream, Regenerating Serum, Copper Peptide Serum

Glycerin

DESCRIPTION

Also known as glycol or glycerine, it was initially obtained as a by-product of soap making, and now it is also made at an industrial scale from propylene and sugar. Today, glycerine has over 1500 known uses across different industries, but it did not become economically or industrially significant until Alfred Nobel invented dynamite in 1866!!

WHAT IT CONTAINS

Glycerol/glycerine is a simple polyol compound (alcohol) with three hydroxyls (OH) groups.

WHY WE CHOSE IT

We use glycerine primarily as a humectant (a type of moisturizing agent that pulls water into your skin's outer layer from deeper layers of your skin and the outside atmosphere). It is water-soluble and readily compatible with other ingredients and thus also acts as a solubilizer for several different active ingredients in a skincare product.

FOUND INSIDE THE FORMULA OF

Found in most of our cleansers, masks, peel and serums

Glyceryl Stearate

DESCRIPTION

Glyceryl stearate is used as an emollient and an emulsifier in skincare products and even food. It is naturally found in the human body.

WHAT IT CONTAINS

Also known as Glyceryl Monostearate, it is a monoglyceride - a combination of glycerin and stearic acid (fatty acids). Stearic acid is in turn derived from vegetable oil, soy oil, or palm oil.

WHY WE CHOSE IT

It helps slows down the trans-epidermal water loss from the skin by forming a film on the skin's surface and maintains the moisture balance needed for healthy soft, and smooth skin. As an emulsifier, it also keeps an emulsion (cream) stable and effective.

FOUND INSIDE THE FORMULA OF

Found mostly in our scrubs and cleansers.

Glycine

DESCRIPTION

Glycine is essential for your skin and the muscles. It plays a critical role in the self-moisturizing system of the skin.

WHAT IT CONTAINS

As an amino acid, it is a building block of protein in our body. Also, it is a non-essential amino acid, which means it is naturally synthesized in the body.

WHY WE CHOSE IT

Glycine is a vital component of the natural moisturizing factor (NMF) and the main building block of dermal structural proteins.

FOUND INSIDE THE FORMULA OF

Found in major of our cream and serums.

Glycolic Acid

DESCRIPTION

One of the most famous & potent AHAs, glycolic acid, is a naturally occurring chemical exfoliant that dissolves the glue between dead skin cells, allowing the skin to shed them off quickly. It not only penetrates fast in the skin but also improves the penetration and enhances other therapeutic agents' activity in the product.

WHAT IT CONTAINS

Glycolic acid is an AHA and is naturally found in sugarcane extract.

WHY WE CHOSE IT

Glycolic acid is an exfoliant and helps the skin shed off dead skin cells. More importantly, its molecule size is such that it can easily penetrate deeper into the stratum corneum - the topmost layer of skin and thus help skin shed off dead cells even at depth and create space for younger and healthier skin cells. Not only that, but it also stimulates collagen production and results in an overall increased cell turnover leading to firmer and more youthful-looking skin.

FOUND INSIDE THE FORMULA OF

Overnight facial Peel, AHA Power Peel

Grapefruit (Citrus Grandis)

DESCRIPTION

A fruit with truly global roots, grapefruit is an accidental cross between sweet orange and pommel fruits. This accident happened in Barbados even though the two parents were introduced from Asia. However, today China is the largest cultivator of grapefruit!! In recent times it has gained a lot of popularity as an edible fruit for its high Vitamin C and anti-oxidant content. Grapefruit essential oil is extracted from the peel of the fruit.

WHAT IT CONTAINS

The primary chemical compound found in grapefruit oil is d-limonene, which possesses strong, uplifting, aromatic properties. It also contains terpenes, oxygenated terpenes, and monoterpenes (antibacterial and anti-microbial properties).

WHY WE CHOSE IT

Among the citrus fruit derived essential oils, grapefruit oil ranks among the top when it comes to anti-microbial and anti-oxidant activity. The citrusy aroma also lends an uplifting note to the overall product.

FOUND INSIDE THE FORMULA OF

Melting Balm Cleanser, Antioxidant Body Scrub, Vit C Body Oil

Grapeseed Oil (Vitis Vinifera)

DESCRIPTION

Grapes have been grown for over 6000 years and originated in East Europe. While wine may be the most sought-after derivative of grapes, grape seed oil has also been used extensively in traditional healthcare systems. Extracted from the seeds of grapes, some people call grape seed oil the 'jack of all trades' skincare oil because of its diverse composition.

WHAT IT CONTAINS

The seed contains phenolic compounds such as catechin, resveratrol, gallic acid, oleic acid, linoleic acid, palmitic acid (omega-6), tannins, and amino acids. It is also a rich source of Vitamin C, D & E.

WHY WE CHOSE IT

Grapeseed oil aids in strengthening the skin's protective lipid barrier. It has high anti-oxidant properties and evens out the skin tone. From a sensory standpoint, it has the ability to penetrate quickly and thus doesn't leave a sticky after-feel.

FOUND INSIDE THE FORMULA OF

Found in our scrubs and oils cohort