01 - Our products are formulated with the highest-quality botanical, earth & marine ingredients, combined with innovative scientific alternatives and technologies. Each of our ingredients and products are rigorously evaluated for safety and efficacy. We constantly study the latest science and innovate to utilize ingredients that meet Aminu’s exceedingly high quality standards.
02 - We believe that not all natural ingredients are good and not all synthetic ingredients are bad. We believe in the power of nature + advancements of science. We believe the best and safest formulas are made by tapping into both worlds. Our ingredients are sourced responsibly, supporting local and global communities.
03 - We do not hide ingredients and our Ingredient Glossary lists every single ingredient utilized in our formulas, as well as their purpose.
04 - While human safety is our first priority, the safety of the planet is very close. We consider how ingredients are sourced and their impact as they enter our skin, soil and water streams.
05 - Our packaging is sustainable and recyclable, wherever possible. Glass makes up the majority of our primary packaging. Our glass is frosted to protect the integrity of our formulas. We are trying to reduce the use of plastic as much as possible. When we use plastic, we try to make sure it is easily recyclable.
06- We believe that animals should be respected. We would never test on animals or use any animal derived ingredients.
We are just getting started.
With lots of Love, Thoughtfulness & Care!