Daily exfoliation should be gentle, gradual, and hydration‑supported, never harsh. This formula clears away buildup while respecting your skin barrier, making it safe for everyday use.

Gentle exfoliation, not overdoing it:
• Fruit‑derived AHAs from bilberry, sugar cane, citrus fruits, and sugar maple gradually loosen dull surface cells
• Fresher, smoother skin emerges over time without sting or sensitivity

Cleansing that respects your barrier:
• Amino‑acid and sugar‑based cleansers lift away grime and excess oil
• Skin feels clean but never tight

Hydration built into the cleanse:
• Glycerin, sugar‑based humectants, and conditioning agents help skin retain moisture
• Prevents dryness or that stretched feeling

Botanicals that calm daily stress:
• Licorice, mulberry, elderflower, grape seed, and frankincense soothe irritation
• Supports an even‑looking tone, gentle enough for everyday use

By keeping skin clear, hydrated, and balanced, this cleanser also helps serums absorb more effectively, so every step of your routine works harder.

Apply: Massage a small amount of AHA Face Wash onto damp skin using gentle circular motions. Work across face and neck for at least 30 seconds.

Rinse: Wash away with cool or lukewarm water and pat skin dry. Skin feels clean, fresh, and comfortable never tight.

When: Use morning and evening as part of your daily ritual. For best results, follow with your favorite Aminu serum and moisturizer.

Pro Tip: Leave on dry skin for 3–4 minutes as a gentle exfoliating mask, then rinse. If new to exfoliants, start slow: use 1–2 times per week and increase gradually as your skin adjusts.

What if cleansing could be the moment that sets the tone for everything else? This formula was designed to make that first step feel like care, not a chore.

From the very first use, you’ll notice the difference: the lather is soft, not foamy, refreshing without stripping, leaving skin clean but never bare. 

Forget “treatment” cleansers that complicate routines or demand recovery afterward. This one was made to fit your life, not disrupt it. Soap‑free and pH‑balanced, it clears away dirt, dullness, and buildup while keeping your skin’s natural comfort intact. And in one step, it quietly does more: exfoliates, cleanses, and preps your skin so every serum and moisturizer you apply afterward performs better. 

Behind the softness is comfort science. Crafted with botanicals and lighter emollients, it nourishes while it cleanses, leaving skin calm, soft, and resilient. Chamomile soothes, green tea protects, aloe comforts, and the balance of emollients ensures even acne‑prone or sensitive skin feels cared for without heaviness.

Designed for real life, it meets your skin where it is whether tired, reactive, or layered in sunscreen and makeup and turns cleansing into a ritual of ease. Every rinse leaves you cherished, not stripped, refreshed yet balanced, ready for the rest of your routine.