Blogs
Aminu Eye Care Ritual
When we set out on the journey to create an effective solution for the concerns around the eye, we didn’t start with ...
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The Scrub vs. Peel Dilemma
There are two approaches to exfoliation, and the great thing is—both are valid! The skin benefits from both chemical ...
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Overnight Peel vs. AHA Power Peel: Which One is Right for You?
Your skin naturally sheds dead cells, but sometimes they don’t let go so easily. When that happens, skin can look dul...
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A Beginner’s Guide to Chemical Peels
When it comes to skincare, I'm a "solve your own problems" type of gal. But when I first heard about at-home chemica...
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Eye Serum vs Eye Cream
For some, eye care is non-negotiable. They swear by their eye creams and serums, knowing that this delicate area is t...
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Future-Proof Your Skin: The Smartest Investment in Your Skin Health
We insure our health, our homes, even our phones—so why not our skin? Your skin is constantly exposed to stressors li...
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The Skincare Era Guide: Find What Your Skin Needs
Just like life moves through different phases—new beginnings, self-discovery, or learning to embrace change—your skin...
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We have an upgrade on Hyaluronic Acid: Meet Ectoin
Ever feel like your skin's waging a daily battle against the elements? Pollution, UV rays, the constant AC – it's a t...
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The Story Behind Our Packaging Upgrade
Every great story deserves a thoughtful update, and that’s exactly what we’ve done with our packaging. While our prod...
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Decoding Under Eye Skincare (Part 2)
In the continuation of Part 1, let’s explore why your lifestyle is a game-changer when it comes to the skin around yo...
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Decoding Under Eye Skincare (Part 1)
The eyes reveal more than emotions—they reflect stress, lifestyle, and aging. From dealing with dark circles and puff...
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How Ethnicity Influences the Skin Around Your Eyes!
Not all eye areas are created equal! From South Asians prone to hyperpigmentation to North Asians battling puffiness,...
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Welcome to the #NoSleepClub
Raise your hand if you were up late scrolling, binge-watching, or tackling assignments - and now your eyes are making...
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The Dermatologist's Favorite: Acetyl Hexapeptide-8
Discover the latest breakthrough in skincare with Acetyl Hexapeptide-8! Often referred to as “Botox in a Bottle,” thi...
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The Great Eye Care Debate: Do You Really Need One?
In one corner, we have the Believers—those who strongly believe that we need an eye care. They know that the skin aro...
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Understanding Glycation: A Key Factor in Skin Aging
First off, let's talk about our skin. It’s our body’s largest organ and takes on a lot especially as we age. In our 2...
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Your Go-To Guide for AHAs and BHAs
Ever wondered why your skin sometimes looks dull and tired, no matter what products you use? Turns out, the key to gl...
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#AskAminu : The Festive Skincare FAQ Guide
This blog answers your most common festive skincare questions, from keeping dry skin hydrated under makeup to avoidin...
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Skincare Rituals for a Glowing Festive Look
The festive season is my favourite time of year to pamper my skin and get it glowing for all those fabulous makeup lo...
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Certified Safe: Why Aminu is Your Skin’s Best Bet
Ever wondered how safe your skincare really is? At Aminu, we take safety & results seriously—so seriously that ou...
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Why Diglucosyl Gallic Acid (DGA) is a Skincare Must-Have
Ever feel like your skincare routine needs a little extra oomph? Let’s talk about a powerhouse ingredient that’s mak...
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Do you wash your face?
If yes, you need to read this…..
Cleansing is a very important part of skincare but is often overlooked. In fact, cle...
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Bio-Retinol 101: Everything You Need to Know for Healthier Skin
Skincare is all about finding what works best for you, and if you’re looking for a retinol alternative that’s kinder...
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Gentle Alternatives to Retinol You Should Know About
Bio-Retinols offer the better-aging benefits of traditional retinol—without the harsh side effects. Gentle yet effect...
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The Cult-Favorite Copper Peptide Serum Most FAQs Answered
This blog provides a comprehensive guide to using the ultimate collagen booster, Aminu’s Copper Peptide Serum, helpin...
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Benefits of Beauty Sleep
In today’s fast-paced world, where sleep often takes a backseat, achieving a restful night might seem out of reach. M...
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Winter Skincare 101: Myths and Must-Haves
As the cold weather settles in, our skin demands extra care to stay healthy and radiant. Winter skincare is often mis...
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Embracing Menopause: A Guide to Midlife Menstrual Changes
Chapter one on Me.no.pause
“Menopause can feel like a profound transformation, similar to the life-changing experie...
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Why vegan skincare is better?
Have you ever noticed that little squiggly symbol on Aminu's website? It may be small, but it holds power - signifyin...
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Copper Peptides: The Ultimate Collagen Booster & Skincare Powerhouse
Have you ever wondered why kids have super soft, healthy skin? Well, it's because their skin renews itself and heals ...
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Burning question this summer - Is your skin getting drier?
So many of you have reached out to us recently about your skin feeling increasingly dry in the last few weeks. You ar...
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At-Home Melasma Treatment and Prevention!
Our skin is amazing and always changing! Did you know that melanin is the substance that provides pigmentation to our...
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Is Body Care The Next Skin Care?
The beauty industry has seen a metamorphosis of sorts lately. Blame the pandemic or simply the changing interests and...
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Expert advice on Body (skin) care
In this tete-a-tete with Prachi Bhandari, Head of R&D & Co-Founder at Aminu, I discuss why it is important ...
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Can Himalayan Pink Salt really benefit the skin?
Unlock the secrets of Himalayan Pink Salt, known for its skin-transforming properties. Aminu’s Himalayan Pink Salt F...
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10 Skincare mistakes I am guilty of making
My skincare routine in the ‘90s was full of misguided fads and errors. From over-washing to dubious DIY hacks, I've ...
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Nordic Mud Face Mask: Gorgeous Skin is just five minutes away
When time isn't on your side but glowing skin still is! Aminu’s Nordic Mud Face Mask is your secret weapon for those...
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Why does my skin need peptides?
Skincare peptides are the multitasking messengers of the skincare world that are vying for your attention—are they ...
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Winter skincare routine for oily skin
With the holiday season comes hot chocolate, festive dinners with friends and family, lights everywhere…and breakout...
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Why do men need to take care of their skin
Why should men take care of their skin? Do men and women need different skincare products? What are the best skinca...
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How to tell if you have damaged skin barrier?
The last year and a half has been a rollercoaster ride for skincare. We went from slathering anything and everything...
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Essential Winter Skincare Routine for Healthy-Glowing Skin
Winter's chill can impact your skin’s moisture levels. Learn how to adjust your skincare routine to keep your skin h...
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Everything you need to know about the mind & skin condition
I have never been one to have smooth, clear skin –– and I have accepted my fate! But that wasn’t the case a few year...
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Your guide to saving vs. splurging on skincare
The beauty Universe is growing leaps and bounds every single day. No matter where you look, there’s a new brand or pr...
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Double Cleansing Method: A Quick Skincare Tour
Is your skincare routine missing that extra oomph? It all starts with the right cleanse. In this blog, we’ll explore...
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Skin benefits of AHAs : that you need to know right now
We often hear people fearing the use of acids on the skin. This blog is specifically for individuals who are afraid o...
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When To Exfoliate The 7 Red Flags You Need To Look Out For
Your skin literally never lies! It’s basically the sibling that tells on you when you’ve broken any house rules –– t...
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Viral Skincare Trends You Really Shouldn’t Be Trying And Here’s Why
It’s no secret that TikTok, Instagram, and YouTube have given us a plethora of inventive beauty hacks that have mad...
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Simple night time skincare routine for healthy & glowing skin
Treating your skin with a good skin regime is just as important as consuming a healthy diet for good health. Skincar...
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How I overcame my phobia of facial oils
For the longest time ever, beauty oils were my sworn enemy. I was conditioned to believe that my skin type and any ...
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Why you should not over wash your face?
Struggling with acne and sensitive skin despite washing your face multiple times a day? Overwashing can damage your ...
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How to choose the best face moisturiser for your skin
Choosing the best face moisturizer for your unique skin needs is perhaps one of the key aspects of an effective skin...
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Intelligent Skincare Lesson 3 : Why you may have irritated skin?
Intelligent Skincare: A Simple Guide to Basics
At times, our skin becomes irritated or sensitized because of using u...
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FAQs on Exfoliation
The benefits of exfoliation - instant glow, younger-looking skin, a more even skin tone, reduced acne, and delay in...
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The Secret to Naturally Hydrated Skin
Do you ever wonder what made your grandma’s skin so supple, elastic, and hydrated without using an intense skincare r...
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Intelligent Skincare Lesson 2 : Skincare ingredients
Intelligent Skincare is a multi-part series that aims to spread awareness about the very basics of skincare. In Less...
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Intelligent Skincare Lesson 1 : Ideal Skin Care Routine
Intelligent Skincare: A Simple Guide to Basics
Intelligent Skincare is a multi-part series that aims to spread awa...
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Managing skincare with a busy lifestyle
Avanti Sharma, a 34-year-old, IT Engineer by profession and mother of two, had this to say during our first conversa...
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Are you wearing sunscreen?
In this blog, we will discuss the importance of Sunscreen for healthy skin, protecting against UV damage and pr...
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Ideal Age To Start Using Ageing Products
Aging is natural, but you can delay its effects with the right skincare. In this entry, I discuss how to determine wh...
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A Guide to Skincare for a 20 Year Old
Skincare in your 20s (From a fellow 20-something who’s trying to figure it out herself)~Jieya Gwalani
Alright, let’...
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Importance of Healthy Skin Barrier
Uncover the superhero layers of your skin—Microbiome, Acid Mantle, and Lipid Barrier. This journal entry explores how...
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