Journal

In one corner, we have the Believers—those who strongly believe that we need an eye care. They know that the skin around the eyes is very important, demanding special care. Why? Because this delicate area is the first to reveal your lifestyle—whether it’s a sleepless night, too much screen time, or just the stress of daily life.

But in the other corner, we have the Non-Believers—those who think their regular face cream or serum is enough. They’re skeptical, asking, “Why spend more on something for such a small area?” Both sides have their points, but here’s our opening stand after years of research.

~ Aman Mohunta (Co-Founder, Aminu)

Your Eyes Tell All

The skin around your eyes is thinner than a sheet of paper—just 0.05mm thick. It’s the first to show signs of fatigue, stress, and even aging because it has fewer oil glands and is constantly in motion. Blinking alone puts it through 10,000 mini workouts every day!

This is where regular face creams & serums fall short. They aren’t designed for the unique needs of this delicate area both in terms of the actives and the delivery systems.

The Skin Around Your Eyes is a Predictor

It doesn’t just show today’s stress—it’s predicting what’s to come. Fine lines, dark circles, and puffiness don’t happen overnight. They build up, little by little, marking everything your skin has endured over time. Investing in eye care today is about staying ahead of the game, not just fixing what you can already see.

I have tried so many eye product but they don’t work

Eye care isn’t just about throwing some fancy ingredients into a jar. It’s about creating a formula that offers the right balance of care without overwhelming the skin. Too rich, and you risk clogged pores. Too light, and it won’t be effective. That’s why so many eye products miss the mark—they’re not scientifically designed for this complex zone.

Oh by the way, did you know there are so many things that are unique to us Indians that neither the Koreans to our east or French to our west go through that affect the eye area. Will reveal that research soon :)

Stay Tuned for a Game Changer

For the skeptics out there—what if we told you we’ve cracked the code on eye care? After extensive research and development, we’re bringing a product that’s going to settle the debate once and for all. It’s a solution that doesn’t just promise results—it delivers them.

Whether you’re a Believer or a Non-Believer, something big is coming. Stay tuned.